Entertainment
@ZibiGroup
The entertainment industry encompasses all companies involved in producing and distributing media and content across various platforms, including film, television, music, gaming, live performances, and digital streaming. Key segments within the industry are television and streaming, music, gaming, and live events, which together reach diverse audiences globally and drive substantial cultural influence.
Market size:
The Indian entertainment market is projected to grow significantly by 2024, with an estimated value of around INR 2,27,000 crores. This growth is driven by a variety of sectors, including digital media, films, television, music, and live entertainment. The rise of digital streaming platforms and mobile internet usage, along with increasing consumer spending on entertainment, contributes heavily to the expansion of this market
Challenges:
⦿ Content Saturation
⦿ Piracy
⦿ Changing Consumer Preferences
⦿ Revenue Model Adjustments